This was the recent case for a large Financial Services organization. “In mid-March, when the Coronavirus pandemic hit, we suddenly saw a lot of events on our event calendar evaporating,” notes Vicky Huang, Senior Meeting Technology Advisor. She explains that the organization already used Cvent as their “one-stop centralized platform with the flexibility to plug into third party tools.” Those included integrations with their CRM and Eloqua marketing automation tool, as well as the TalkPoint webcasting system.
With these integrations in mind, the events team decided to move a select number of existing meetings online. Vicky was tasked with quickly pivoting the registration process to suit the new virtual format, all in a matter of days. Eighty-eight invitees had already registered for the in-person event using Cvent’s Event Marketing and Management tool. “So we had to think what to do next,” says Vicky. “We thought, should we send out a new event invitation on a different platform? Does that mean going to the webcast team to create a new website?” Ultimately, they realized the answer was already at their fingertips. “We happened to have the TalkPoint integration in place with Cvent, so that made the decision easy,” she notes.
