In a matter of hours, Vicky updated the Cvent registration website with new webcast details. “This integration allowed the events team to utilize the existing registrations they had already captured for the in-person event,” says Vicky. Reminder emails were sent through Cvent to the existing registrants to notify them of the switch to live stream. Attendees simply needed to revisit their personalized Cvent registration confirmation page and click “Access Webcast” to join the virtual event. This eliminated the need to fill out a second registration form on TalkPoint and ensured a seamless user experience. The team could also easily limit access to only registered attendees to ensure the online privacy of their attendees.
Seizing on the opportunity to market the event to a wider audience, the team wanted to target prospects and no-response invites. They quickly deployed an email invitation with the new virtual offering using the integrated Eloqua platform. Incredibly, 300 additional registrations were captured in just one week. Twenty-four hours before the event, a webcast reminder email with login details was automatically deployed from Cvent to the almost 400 registrants. Over 200 attendees ultimately joined the virtual event, nearly three times the attendance they originally expected. Attendees also received an automated post-event email with recordings and additional content offerings to extend the attendee journey. “It really comes down to the TalkPoint integration with Cvent that’s already in place,” insists Vicky. “The business got ahead of the game, they secured their audience when people cannot attend in-person, and they kept the momentum going.”
