The Evolution of Meetings and Events
Following the success of their virtual event, Vicky was able to templatize the process for easy turnaround. It now takes less than one day to launch a webinar registration in Cvent. “Once the template is set up, it takes one hour to build this website and provide the test link to the event planner,” she says. Once testing is complete, the marketer can easily configure emails for invites and event reminders within Cvent. The success of this process has proven to be a reliable alternative to in-person events, minimizing manhours and maximizing performance. “Within the last two weeks, the client enabled six new webinars. We had 2,000 clients registered to the webcast events as a result, and this is ongoing. We have new webinars scheduled from now through May to June,” says Vicky.
While weathering a crisis like the COVID-19 pandemic certainly requires the implementation of a variety of strategies to ensure the safety of attendees and viability of the business, maximizing program impact means empowering meetings and events with new avenues for success. By adding an additional virtual offering to their events portfolio, Vicky and the team foresee powerful new opportunities within the organization. “This is literally transforming the way we build out registration websites,” Vicky insists. “Hybrid registration websites will be the new normal. Event registration websites in Cvent will not only cater to the in-person event, but there is always going to be an easy set up for another option you can use to capture webcast attendees.”
